KUALA LUMPUR: Tourism Minister Datuk Seri Dr Ng Yen Yen will lead a Malaysian delegation to the International Tourism Bourse (ITB) in Messe Berlin, Berlin, Germany, for five days from Wednesday in a clear show of the country's focus on European tourists.
A statement issued by Tourism Malaysia on Tuesday said 124,670 German tourists visited Malaysia last year, reflecting a strong German presence in the overall tourist arrivals in the country. "Malaysia's presence at ITB will mark the country's 38th year of participation in the event," said the statement.
The delegation will comprise representatives of 57 organisations, including 31 hoteliers and 17 tour operators, national carrier Malaysia Airlines (MAS), as well as representatives from eight state governments. Dr Ng is scheduled to launch the Malaysia Pavilion Wednesday and promote several key tourism products and events.
-Bernama.
last year German tourists arrival was down to 124,670 (-4.8), and there's lot of marketing to be done.
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