Diethelm Travel Malaysia and Golfasian, a Bangkok-based inbound operator specialising in golf tours to Thailand, Vietnam and Cambodia, have partnered up to promote golf tourism in Malaysia.
Golfasian will undertake the sales and marketing of golf tours to Malaysia on behalf of the venture, while Diethelm Travel Malaysia will provide on-the-ground services. The venture will operate as a business unit within Diethelm Travel Malaysia. "Golf is very popular in Malaysia and we believe there is considerable potential to develop this business,” said Diethelm Travel Malaysia managing director, Manfred Kurz.
"Malaysia has exciting courses, beautiful holiday destinations, wonderful sightseeing and relaxation. We have high hopes of attracting more visitors on specialist golf trips, as well as holidaymakers who want to play golf among their other activities.”
Golfasian managing director, Mark Siegel, said: "There is considerable potential for more foreign golfers to visit Malaysia. It is the third largest golf destination in South-east Asia and is destined become bigger in the future.” Golfasian and Diethelm Travel Malaysia will showcase the new joint venture at the International Association of Golf Tourism Operators convention in Kuala Lumpur from April 22-24. This year, Golfasian is expecting a lift in inbound golf tourism bookings to more than 6,500 to all its Asian destinations.
-TTG Asia.
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