An established global destination marketing firm, MCIntl's appointment is seen as a strategic approach to build from Malaysia's recent success in the North American market and to further reinforce Malaysia's positioning as Asia's business events hub. MCIntl will assist MyCEB with bids, sales promotions, media relations and marketing programmes in the North American convention and incentive market. The company will also be providing research services to identify North American meeting and incentive planners with the potential to bring international business events to Malaysia.
Malaysia's success in attracting major international conventions such as the 18th World Congress of Accountants 2010 (6,000 delegates) and 70th Internal Auditors Conference 2011 (2,200 delegates), both achieving record attendance, and the interest generated from participation in America's Worldwide Exhibition for Incentive Travel, Meetings and Events (IMEX North America) and The Americas Meetings and Events Exhibitions (AIBTM) reinforces the need for a stronger presence in the North American market.
The appointment of MCIntl is based on its excellent reputation as a company which specializes in marketing international destinations, venues and organizations to the business travel market in North America. On joining forces with MyCEB, Michel Couturier, President of MCIntl said, "In addition to an attractive natural and cultural backdrop, Malaysia's infrastructure, stability, great value for money and strategic location all help to make the destination a major player in the business events industry for both the Asian marketplace and the world. We look forward to working closely with the MyCEB team to put Malaysia at the forefront of the minds of North American planners."
Zulkefli Hj Sharif, Chief Executive Officer of MyCEB said, "Malaysia caters well for both the incentive and convention market with its unique culture, natural wonders, world class venues and renowned hospitality. It is also increasingly becoming the choice destination in Asia because of the ease in which events can be staged here. Having Marketing Challenges International representing MyCEB will provide invaluable support for North American planners, making it easier for them to consider and plan their business events in Malaysia."
MyCEB's decision to increase its presence internationally is to build on its current success. The year 2011 saw MyCEB providing support towards 198 international business events, including 130 conventions, 62 corporate meetings/incentives and 6 exhibitions. These events accounted for 150,935 delegates with an estimated RM1 billion (EUR254 million, USD344 million, AUD344 million) in economic impact.
-MyCEB.
www.myceb.com.my
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