Mayflower Acme banks on sports tourism

Mayflower Acme Tours is now seeking a bigger bite of the sports tourism market following its recent appointment as general sales agent in Malaysia for English Premier League, Spanish La Liga, Wimbledon tennis and Rugby World Cup packages. The company will aggressively target those keen on watching live football, tennis and rugby matches overseas through local print media and its website. It is also selling wholesale to agents nationwide. “Response for English Premier League packages has been good so far, with close to 100 packages sold since September,” said deputy general manager Abdul Rahman Mohamed. “There is also growing demand for La Liga packages.” 

-TTG Asia.