CEBU, PHILIPPINES — YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia (MOTAC), officially launched The Visit Malaysia 2026 (VM2026) Luncheon: A Taste of Truly Asia today at the Dusit Thani Mactan Cebu Resort, held in conjunction with the ASEAN Tourism Forum (ATF) 2026.
Aimed at attracting more visitors from the Philippines, the wider ASEAN region, and beyond, Tourism Malaysia hosted the luncheon as a launchpad for Visit Malaysia 2026. The occasion provided an exclusive opportunity for international buyers and media representatives to savour the authentic flavours of Malaysian cuisine.
The occassion also showcased Malaysia’s vibrant cultural heritage. Key attractions included live Nyonya beaded shoemaking demonstrations, Teh Tarik performances, and food sampling featuring Laksa Sarawak, Laksa Johor, and Kuih Nyonya, alongside traditional Gambus performances celebrating the nation’s rich traditions and diverse travel experiences.
In addition, Tourism Malaysia is organising a Food and Culture Promotion from 27 to 30 January 2026 at the Dusit Thani Mactan Cebu Resort, offerings residents of Cebu and surrounding areas a taste of Malaysia’s vibrant culture, rich heritage, and celebrated culinary delights.
In conjunction with VM2026, the Ministry of Tourism, Arts and
Culture (MOTAC) welcomes collaboration with both domestic and international
industry players. Malaysia’s tourism industry continues to demonstrate strong
growth, with international visitor arrivals reaching 42,196,892 throughout
2025, representing a 11.2 per cent increase compared to the same period in
2024. Notably, Malaysia welcomed 613,338 visitors from the Philippines during
this period, marking a 7.3 per cent growth from 2024, reflecting the rising
interest in Malaysia as a premier travel destination ahead of VM2026.
-Tourism Malaysia.
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