Tourism Malaysia will cease operations at its
Phuket office on September 1 after 13 years in the Thai destination.
Tourism Malaysia deputy director general,
Chong Yoke Har, said promotional activities for the whole of Thailand would be
consolidated at the NTO’s Bangkok office instead.
She elaborated: “Besides traditional
marketing efforts through print and broadcast media, we will also use more
social media tools and online technologies to touch base with the trade and
consumers, just like what other NTOs are doing.
“A series of programmes and strategies will
be implemented in stages to draw more Thais to Malaysia next year, in line with
Visit Malaysia Year 2014.”
Tourism
Malaysia has set its arrivals targets for Thailand at 1.6 million in 2013 and 1.7
million in 2014, up from the 1.3 million Thais welcomed last year.
-TTG Asia.
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