Firefly launches Pekanbaru service, ups Hari Raya frequencies

Firefly is expanding its route network with a Johor Bahru-Pekanbaru service and padding up its flight schedule with extra frequencies for the Hari Raya season.

The airline will operate a four-times-weekly service between Johor Bahru and Pekanbaru, Indonesia between August 1, 2013 and July 31, 2014. Departing Johor Bahru at 10.20, the flight will land in Pekanbaru at 10.40. Johor Bahru-bound flights leave Pekanbaru at 11.00 and touches down at 13.20.

“We’re targeting both business and leisure traffic out of Johor Bahru. We intend to provide Johorians a smarter travel option for them, especially with Hari Raya just around the corner,” said Ignatius Ong, CEO, Firefly. To mark the launch of this new route, the carrier has rolled out promotional all-in RM99 (US$32) fares.

For Hari Raya celebrations expected to fall on August 8 this year, Firefly will step up flights to the destinations of Kota Bharu, Pekanbaru, Koh Samui and Penang from its central hub of Subang. The carrier will add Phuket flights out of its northern hub Penang and introduce direct flights to Penang from southern hub Johor Bahru.

Said Ong: “The demand for flights on these routes during the (Hari) Raya period has been high historically, and this year is no exception. In fact, with the longer weekend, which coincides with the school holidays, we are expecting demand to be even more than that of last year’s Eid festive break.”

Firefly customers will earn double the amount of Enrich Miles for ticket purchases between June 1 and July 31.

-TTG Asia.