SEOUL, KOREA, 25 JUNE 2013 –Tourism Malaysia received ‘The Best Booth Operation Award’ and the ‘Best Folklore Performance Award’ at the 21st Korea World Travel Fair (KOTFA), the largest event in 26 years of KOTFA history.
The awards were in recognition of Tourism Malaysia’s promotional effort during the four-day event which opened on 30 May at COEX in downtown Seoul. The Malaysia Pavilion at KOTFA, strategically located near the main entrance, accommodated Malaysian exhibitors showcasing their unique tourist attractions, products and services. Information brochures in Korean were distributed at the booths and attractive images of all thirteen states including the Petronas Twin Towers were displayed. Events including cultural performances by Istana Budaya, teh tarik demonstrations, batik painting, and other quiz games were also featured to attract visitors to the Malaysia Pavilion.
“The awards reflect the impact that Malaysia was able to make at KOTFA and its visitors. KOTFA is an important platform to strengthen Malaysia’s presence in the Korean market. The promotional campaign for Visit Malaysia Year 2014 was officially launched in Korea on 29 May, and the success of Tourism Malaysia at KOTFA would help us to achieve the targeted 28 million tourists for Visit Malaysia Year 2014,”said Director of Tourism Malaysia Seoul, Mohd Amirul Rizal.
"We are taking on a more assertive role in pushing our new tourism attractions to the Korean travellers such as city attractions, relaxing holidays on the islands, honeymoon packages, family holidays and more,” he continued.
In 2012, Malaysia attracted 283,977 Korean tourists, an increase of 7.8 per cent compared to 2011. The positive trend is expected to continue this year as more charter flight operations have been scheduled to arrive from Seoul and Busan during the upcoming summer vacation period. Besides, AirAsia X will begin its inaugural operation for the Busan-Kuala Lumpur sector on 15 July.
Five hundred organisations from over 52 countries participated in KOTFA this year, including tourism associations, hotels, airlines and travel agents. With its worldwide recognition, KOTFA attracted over 10,000 industry professionals and 120,641 consumers.
-Tourism Malaysia.
www.tourism.gov.my
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