KidZania gets additional corporate partners ahead of opening

Themed Attractions recently welcomed KidZania Kuala Lumpur’s newest batch of corporate partners for the year — Airtime Management & Programming Sdn Bhd (AMP), Allianz General Insurance Company, Allianz Life Insurance Malaysia Bhd, A. Clouet & Co (KL) Sdn Bhd (Ayam Brand), Kraft Malaysia Sdn Bhd, Mini Melts (M) Sdn Bhd, Plaza Premium Lounge Management Ltd and Sushi Kin Sdn Bhd to the educational and entertainment theme park, with a total partnership value of more than RM6mil.

The rolling out of these new partnerships will see vibrant, new additions to KidZania Kuala Lumpur which will be opening its doors to the public on Feb 28.

In particular, these partners will be establishing a cooking school, a biscuit-making factory, ice cream factory and sushi bar in the food and beverage sector as well as a radio station and insurance company, hence creating interest in these professions.

The introduction of Plaza Premium Lounge Management Ltd as a corporate partner specifically will see the addition of the Parents’ Lounge, which serves as an area where parents can relax and enjoy some quiet time while their children have fun in KidZania.

All in a row: KidZania Mascots with the representatives of the indoor educational and entertainment theme park’s latest corporate partners.

The Parents’ Lounge is also equipped with TV and Wi-Fi for their added enjoyment.

These corporate partners will add more depth and a sense of realism to children’s experiences in the educational and entertainment theme park.

With the corporate partners lending their expertise and knowledge in their respective industries, KidZania will serve as a platform to kick-start the career aspirations of children and bring them a step closer to determining their future ambitions and what they hope to be when they grow up.

Themed Attractions and Resorts Sdn Bhd managing director and chief executive officer Tunku Datuk Ahmad Burhanuddin said: “KidZania is unique as it is the first indoor educational and entertainment theme park in Malaysia that is scaled down to a child’s size, with its own economy.

“Children are the key to the future and KidZania together with our corporate partners will be integral in shaping the future generation of children to be independent, confident and creative by enabling them to explore their interests and discover their talents.

“There are 90 role-playing professions for children to choose from 60 establishments here at KidZania Kuala Lumpur.”

Representing their respective companies for the signing of documents were AMP executive director Datuk Borhanuddin Osman; Allianz General Insurance CEO Zakri Khir, Allianz Life Insurance Malaysia CEO Jens Reisch, A. Clouet & Co managing director Ting Seng Hee, Kraft Malaysia head of biscuits Julie Chen, Mini Melts operations manager Woon Chien Ping, Plaza Premium Lounge Management director Song Kok Full and Sushi Kin executive director Law Hwee Ching.

Parents can look forward to the many role-playing activities that their children can take part in, among them, the role of the firefighter, pilot, journalist and fashion designer, which will enhance their children’s developmental growth, inspire creative thinking skills and inculcate soft skills in children.

These role-playing activities establish a platform for children to learn values of teamwork, cooperation and dedication and empower children to be themselves and learn and play in a fun, conducive environment.

“We are very passionate about the KidZania brand. Its strength lies in the ability to educate and at the same time provide children the opportunity to meet new friends and enjoy themselves.

“We are pleased to announce that KidZania will be officially opening its doors to the public on Feb 28, and we are looking forward to sharing the KidZania experience with children and their families,” added Burhanuddin.

The new corporate partners will join existing partners, bringing the total number of partnerships to 27.

The others include Air Asia Bhd, Boustead Petroleum Marketing Sdn Bhd, Celcom Axiata Bhd, CIMB Group, F&N Beverages Marketing Sdn Bhd, Honda Malaysia, KPJ Healthcare Bhd, Sony (Malaysia) Sdn Bhd, Pos Malaysia Bhd, Dell, Telekom Malaysia and Nippon Paint Malaysia.

KidZania, a joint development by Themed Attractions and Boustead Group will occupy approximately 80,000 sq ft in the Curve NX and is expected to attract over 500,000 visitors annually.

For more information on KidZania Kuala Lumpur, visitwww.kidzania.com.my.

-thestar online.