Malaysia extends corporate incentive rewards to Australian market

Australia has become the latest beneficiary of the Malaysian Convention and Exhibition Bureau’s (MyCEB) successful Twin Deal corporate incentive programme, which has secured over 9,000 participants since it debuted in China last September. The two-pronged rewards programme targets incentive planners and participants, offering value add-ons that promise to enhance the quality of events held in Malaysia.

 

Ho Yoke Ping, general manager of sales & marketing, MyCEB, said: “With the establishment of the bureau and the launch of our new branding campaign and tagline Malaysia – Asia’s Business Events Hub, it is timely that we reintroduce Malaysia as an incentive destination to the Australian market.” “There has been an increase in the number of Australian companies organising (overseas) meetings and incentive trips due to the country’s strong economy and strengthening Australian dollar. Malaysia’s proximity to Australia, connectivity and value-for-money status makes it an ideal choice for companies planning to reward their employees or clients.”

 

Ho said there was stronger Australian interest in Malaysia last year compared to before, and that MyCEB was expecting 16,000 Australian delegates to sign up for the Twin Deal programme between now and end-2012.

 

The programme was introduced to corporate event buyers during MyCEB’s inaugural sales mission to Melbourne and Sydney last week. The bureau is planning another roadshow to both cities by the second half of the year, and will also host a fam trip for key corporate and incentive players. Twin Deal features offered to Australian planners are different from what are available to the Chinese market, said Ho.

 

“We plan to launch a series of Twin Deals, each tailor-made for the market, as the needs of each market is different. For the Australian market, we are offering a real Asian incentive experience, where one gets to experience the authenticity and diversity of Malaysia’s people and culture,” she explained. Examples of privileges offered to Australian incentive participants are a complimentary canopy walk at Bukit Nanas Forest Reserve, a Feng Shui talk by a renowned local Feng Shui master and a Malaysia cultural session.

-TTG Asia.