Petaling Jaya (Feb 10, 2011): Integrated Strategic Communications (ISC) Group which withdrew its bid for Tourism Malaysia’s advertising and promotions tender revealed today that it had named the five eventual winners as contract recipients in its report to the Malaysia Anti Corruption Commission (MACC) last week. "We gave some media here and overseas, as well as the MACC the names of all five winning agencies over the past weekend. "They appear absolutely accurate when the actual five winners were announced on Tuesday," ISC CEO and founder Austen Zecha said in a statement.
The recepients announced on Tuesday night were Naga DBB (Asean market); Smascom & Designs Sdn Bhd (North & East Asia); Sen Media Sdn Bhd (South Asia, West Asia & Africa); M&C Saatchi Sdn Bhd (Europe, America, Oceana); and Impact Creations (M) Sdn Bhd (Domestic & Events). Zecha claimed that its past three-year contract for Europe was worth RM18 million annually but in 2009 and 2010 was told by the ministry that it could only bill Tourism Malaysia RM3 million.
He also clarified that ISC is yet to shoot a commercial for the recent Superbowl. "What we already have is a stealomatic 'concept board' for our proposed Tourism Malaysia new evolutionary campaign launch at the recent Superbowl which, when accepted, would have led to ISC’s actual shooting and producing such a TV commercial," he said. ISC had claimed it was withdrawing from the tender due to "ambiguous" tender procedures, which minister Datuk Seri Dr Ng Yen Yen has since refuted.
-The Sun.
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