KUALA LUMPUR: International visitor arrivals to Malaysia from China increased by 35.6 per cent in the first half of this year, rising to 2,178,857 from 1,607,413.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing said that between January and June, Malaysia recorded an overall increase in international visitors.
He added that Singapore also saw a rise, with more than 10 million visitors this year compared to 8.4 million in 2024, a 22.5 per cent increase.
"Long-haul markets such as the United Kingdom performed well, with 215,813 visitors, a 9.5 per cent increase.
"Indonesia ranked second with 2,197,288 visitors in 2025, an 8.2 per cent increase from 2,031,111 in 2024.
"This was followed by Thailand, which saw 1,237,979 visitors
this year, a 5.4 per cent increase from 1,174,818 last year, and India with
807,664 visitors, a 26.6 per cent increase from 638,109," he told the
Dewan Rakyat while winding up the 13th Malaysia Plan today.
However, he added that visitor arrivals from Brunei declined to 747,851 in 2025 from 885,420 in 2024.
Tiong said promotional and advertising allocations are tailored to the potential and size of each market, rather than being focused on a single one.
"To ensure a positive impact, promotional activities are concentrated on digital and social media platforms, especially in high-potential markets," he added.
He said these promotional efforts require larger allocations in
countries with high currency exchange rates.
-nst online.
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