Petrosains and Tourism Malaysia Sign Strategic MOC to Reimagine Visitor Experience Ahead Of Visit Malaysia 2026

 

KUALA LUMPUR, 15 August 2025 - In a strategic move set to redefine Malaysia’s experiential tourism landscape, Petrosains Sdn. Bhd. formalised a Memorandum of Collaboration (MoC) with Tourism Malaysia at the iconic PETRONAS Twin Towers on 15th August 2025 (Friday), marking a pivotal milestone in the lead-up to Visit Malaysia 2026 (VM2026).

The MoC was signed by Ezarisma Azni Mohamad, Chief Executive Officer of Petrosains Sdn. Bhd., and Mohd Amirul Rizal Abdul Rahim, Senior Director of Advertising & Digital, Tourism Malaysia, cum Head of Secretariat VM2026. The ceremony was witnessed by Nik Rosmanie Bt Nik Mohamad, Chairman of Petrosains Board of Directors and Datuk Manoharan Periasamy, Director General of Tourism Malaysia.

As Malaysia aims to welcome 43.0 million international visitors in 2025, this MoC represents a timely and strategic move to strengthen the role of Petrosains and the PETRONAS Twin Towers in the national tourism ecosystem. 

By leveraging Petrosains’ unique position as both a science engagement institution and operator of two flagship destinations — Petrosains, The Discovery Centre and the PETRONAS Twin Towers Visit Experience — this partnership aims to reimagine visitor engagement through storytelling, education, and immersive design.

Chief Executive Officer of Petrosains, Ezarisma Azni Mohamad, said: "As we gear up for VM2026, we look forward to working closely with Tourism Malaysia and all our valued partners to elevate both Petrosains and the PETRONAS Twin Towers as flagship tourist destinations, showcasing Malaysia’s uniqueness in modern attractions, innovation, and educational tourism."

He further added: "With a strong focus on modern attractions, scientific discovery, and experiential learning, we hope to support Tourism Malaysia as a compelling destination partner for both international and regional markets, offering not just leisure, but also knowledge, inspiration, and engagement."

The MoC outlines four key focus areas aimed at enhancing Malaysia’s positioning as a knowledge-based experiential destination. These include joint marketing and promotional initiatives such as co-branded campaigns, destination storytelling, and targeted outreach to amplify visibility across domestic and international markets. Both parties will also collaborate on the development and use of shared creative assets to ensure consistent visual identity across national tourism platforms. In addition, Petrosains and Tourism Malaysia will participate in key tourism events, ranging from international trade shows to familiarisation trips, and align digital and physical activations under the VM2026 umbrella to create seamless, high-impact touchpoints for travellers worldwide.

Datuk Manoharan Periasamy, Director General of Tourism Malaysia, said: “We are excited to forge strategic collaboration with Petrosains as it brings a unique blend of education, leisure, and operational excellence to enhance the global standing of the PETRONAS Twin Towers and Petrosains, The Discovery Centre.

“By combining Tourism Malaysia’s extensive international network with Petrosains’ expertise in science and storytelling, we are transforming our iconic landmark, the PETRONAS Twin Towers, into a world-class experiential hub. This is also in line with our VM2026 campaign strategy to offer visitors more than just a destination, but an unforgettable, surreal experience.”

In conjunction with the MoC signing, Petrosains also unveiled a new brand identity for the PETRONAS Twin Towers Visit Experience - now officially named the PETRONAS Twin Towers Sky Xperience (PeTT SkyX), with the tagline of “Heart of A Nation. Peak of Your Journey.”

The rebrand reflects a refreshed visitor journey, combining Malaysia’s architectural prowess and cultural pride with immersive, world-class experiences. The enhanced experience includes:

• Sky Bridge @ Level 41 – The world’s tallest double-decked bridge, offering breathtaking views of Kuala Lumpur and KLCC Park.

• Sky Deck @ Level 86 – Panoramic city vistas, complemented by interactive displays detailing the design and symbolism of the towers.

• Level 83 Highlights – A personalised postcard service from the Sky Deck and exclusive souvenir shops known as Sky Shop at Level 83 and Concourse.

• Coming Soon: Sky Café @ Level 83 – A scenic space to relax and enjoy the city skyline.

As the social impact arm of PETRONAS in democratising STEM education for all, Petrosains manages the visit operations for both Petrosains, The Discovery Centre and the PETRONAS Twin Towers, two of the nation’s most iconic and meaningful destinations. As of July 2025, Petrosains, The Discovery Centre has welcomed over 9 million visitors since opening its doors in 1999, while the PETRONAS Twin Towers have drawn more than 8 million visitors since 2002.

In another significant milestone, the PETRONAS Twin Towers have officially become the 54th member of the World Federation of Great Towers (WFGT), joining a prestigious network of the world’s most celebrated high-rise landmarks. Standing at 451.9 metres, the Towers remain the tallest twin skyscrapers on Earth. Designed by renowned architect César Pelli, their iconic steel-and-glass façades draw on Islamic geometric motifs, symbolising Malaysia’s rich cultural heritage while reflecting its bold and modern spirit.

-Tourism Malaysia.