Tuesday, 15 April 2025

Tourism Malaysia Strengthens Bilateral Tourism Ties through Tourism Sales Mission to Vietnam 2025, Bags Two Awards at VITM 2025

 

Tourism Malaysia officially kicks off its Sales Mission to Vietnam from 8 to 14 April 2025, covering Ho Chi Minh City and Hanoi, in a strategic effort to boost arrivals and fortify Malaysia’s presence in the Vietnamese market.

Led by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, the mission focuses on exploring business collaborations, enhancing marketing efforts, and promoting niche segments such as Malaysia My Second Home (MM2H). Key activities include seminars, networking sessions, and destination promotions aimed at the leisure travel market.

Tourism Malaysia will also participate in the Vietnam International Travel Mart (VITM) 2025, from 10 to 13 April in Hanoi, featuring an exciting line-up at the Malaysia Pavilion — including Sarawak Tourism Board, Tourism Melaka, AirAsia, Batik Air, and travel partners such as BestPrice Travel. Visitors can also look forward to vibrant cultural showcases by the Sarawak Arts Council, including a live sape performance and traditional tattoo art.

The Minister of Tourism, Arts and Culture also paid an official visit to the Vietnam International Travel Mart (VITM), held in Hanoi from 10 to 13 April 2025. During the event, Tourism Malaysia received two awards – the Impressive Booth Award and Attractive Activities Award. The awards were presented by Mr. Vu The Binh, President of the Vietnam Tourism Association (VITA), together with the Minister of Tourism, Arts and Culture of Vietnam.

With 167 weekly flights and over 29,000 seat capacity between Vietnam and Malaysia, this mission aims to strengthen connectivity, encourage cultural exchange, and elevate tourism flows between both nations.

-Tourism Malaysia.

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