ALMATY, 24 April 2024 –
Tourism Malaysia gears up its promotion in Central Asia by participating in the
22nd Kazakhstan International Exhibition “Tourism and Travel” (KITF) 2024,
scheduled from 24 to 26 April 2024 at the Atakent International Exhibition
Centre in Almaty, Kazakhstan.
This three-day event serves as a vital platform to strengthen
Malaysia's presence in the Central Asia market and to provide updates on recent
advancements and tourism development in Malaysia, particularly as Malaysia aims
to welcome 35.6 million international tourist arrivals with projected tourism
receipts of RM147.1 billion for Visit Malaysia Year 2026.
The opening ceremony for Malaysia’s pavilion was attended by
H.E. Mohd Adli Abdullah, Ambassador of Malaysia to the Republic of Kazakhstan,
along with Mr. Nor Shazly Azmi, Director of Tourism Malaysia Almaty Office. The
Malaysian delegation comprises tour operators, destination management companies
(DMCs), tourism-related services, and airlines including Air Asia X Berhad,
Embassy Alliance Travel, Fun & Sun Holidays, Asia Premium Holidays, and
Menara Kuala Lumpur.
Mr. Nor Shazly highlighted that Kazakhstan remains one of the
important and emerging tourism source markets in Central Asia, contributing
8,298 tourist arrivals to Malaysia in 2023. Packages focusing on islands and
beaches, ecotourism, and cultural experiences will be promoted during the fair.
Other top markets generating tourist arrivals to Malaysia
include Uzbekistan (12,157), Kyrgyzstan (2,425), Tajikistan (1,146), and
Turkmenistan (1,071). In 2023, Malaysia welcomed a total of 20.14 million
international tourists, generating RM71.3 billion in tourism receipts.
“With Air Asia X providing four direct flights per week to
Malaysia and with a capacity of 1,140 passengers per week, it serves as the
perfect gateway for travellers to explore Malaysia’s diverse tourism offerings
and highlights the scope for collaboration between tourism travel players in
Malaysia and Kazakhstan,” Mr Nor Shazly added.
Visitors can explore Malaysia’s rich tapestry of offerings
tailored for the Kazakhstan market at Tourism Malaysia’s booth at Pavilion 10,
Stands 10-40. Visitors also have the opportunity to participate in an exciting
lucky draw for a chance to win incredible prizes such as return flight tickets
from Almaty to Kuala Lumpur, accommodation, and merchandise from Tourism
Malaysia and Air Asia.
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