KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (Matta) said the 54th edition of the Matta Fair at the Malaysia International Trade & Exhibition Centre (Mitec) from March 22 -24 has been "exceptionally" successful.
The event surpassed expectations by attracting over 170,000 visitors and generating more than RM230 million in sales, Matta claimed.
"We have implemented a strategic plan to alleviate traffic congestion, which has been a concern during previous travel fair.
"Through the provision of shuttle services from key transportation hubs like Mitec's vicinity, KL Sentral and Sunway Putra Mall, we managed to reduce traffic-related complaints by an impressive 65 per cent.
"The overwhelming positive response to this initiative from fairgoers demonstrates the effectiveness of this approach in ensuring a smoother and more enjoyable experience for visitors," said Matta president Nigel Wong.
According to Matta, the event saw the participation of 278 exhibitors. They included 12 national tourism organisations (NTOs) and eight state tourism organisations (STOs), an indication that the Malaysian tour and travel industry remains vibrant and is expected to grow.
Domestic sales turnover amounted to more than RM31 million, indicating massive growth potential in domestic tourism which has seen significant growth post-Covid-19, it added.
Wong said Matta is working with with RapidKL to augment the transportation options available to fairgoers. As part of these efforts, he said there will be a substantial increase in the number of buses in service, significantly reducing the waiting time intervals for attendees.
This initiative is to encourage all visitors and exhibitors to take public transportation or park their cars at Sunway Putra Mall and KL Sentral for future Matta Fairs.
"The success of Matta Fair March 2024 is a significant milestone, signaling that the tourism industry is on the last stages of recovery and is geared towards rapid growth over the next few years," Wong added.
China secured the top spot among the top 10 most popular destinations with Japan, Korea, Malaysia, Turkiye, Vietnam, Taiwan, Switzerland, Italy and United Kingdom following closely.
For domestic tourism, consumers have a preference for purchasing packages from Selangor, Sabah, Terengganu, Pahang, Kedah and Penang mainly due to the logistic considerations and diverse range of attractions.
Data also revealed that during the fair, travel packages from over 67 international destinations across North Americas, Africa, Europe, Asia and Australia were in demand.
-nst online.
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