RIMINI, 13 October 2023 –
Tourism Malaysia will lead a delegation comprising of tourism stakeholders from
hospitality and destination management companies to attend the 60th edition of
TTG Travel Experience in Rimini to promote new tourism projects launched in the
last months.
During the 3-day trade event,
Tourism Malaysia will hold meetings with Italy’s main long- haul outbound tour
operators to discuss partnerships to promote and sell Malaysia’s tourism
products to the Italian market.
Five co-exhibitors will
share the stand together with Tourism Malaysia and four DMCs namely, Axys
Travel Boutique, Bamboo Adventures, Asia Top Team Travels, Malai Adventure, and
Berjaya Hotels & Resorts. All of them will present their products and
latest trends of excellent growth over the last years.
Dato’ Dr. Ammar Abd. Ghapar,
Director General of Tourism Malaysia said, “Tourism Malaysia works closely with
partners in the private sector to expand the country’s tourism offering and
works to attract international visitors.”
The European markets have
always played an important role to Malaysia’s inbound tourism, and through
participation in events such as this, it helps to raise awareness of the
extensive developments in Malaysia.”
“Italy was a growing source
market pre-pandemic. From January to July 2023 over 21,000 Italians visited the
country. As for arrival from Europe, Italy is the 7th largest market from the
region, marking a tremendous growth in July with 5,040 Italians, which is
double of June’s 2023 number”, he added.
Malaysia is home to four
designated UNESCO World Heritage Sites, of which the majestic triple crown site
Kinabalu Park and Gunung Mulu National Park showcase the splendour of pristine
biodiversity.
Langkawi Island and
Kinabalu Park are recognised as UNESCO Global Geoparks, while the historic
cities of Georgetown and Melaka unfold the captivating narratives of Malaysia's
cultural diversity and heritage.
UNESCO admiration is also
extended to Malaysia's rich mosaic of intangible cultural heritage, which
includes Mak Yong, Dondang Sayang, Silat, Pantun and Songket, all recognised as
valuable components of the Intangible Cultural Heritage of Humanity.
On development, key
lifestyle and full-service hotel brands such as Park Hyatt Kuala Lumpur at
Merdeka 118, The Waldorf Astoria and The Conrad are scheduled to open in Kuala
Lumpur between 2024 and 2025.
Other hotel openings
include the Hilton Burau Bay in Langkawi and the Intercontinental Resort in
Penang.
The harmonious blend of
breath-taking nature, modern metropolises and rich cultural heritage makes
Malaysia one of the world's leading destinations for an unforgettable visit. As
travellers worldwide seek eco-conscious options, Malaysia stands ready to offer
eco- heritage experiences like no other.
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