PUTRAJAYA, 21 October 2021 –
The Ministry of Tourism, Arts and Culture Malaysia (MOTAC) through its agency
Tourism Malaysia is participating in the virtual PATA Wellness and Luxury Travel
Conference and Mart 2021 from 21st to 22nd October
2021.
It builds upon the format of PATA Travel Mart, one of the
longest-running trade shows in Asia Pacific. This targeted version offers a
deeper look at specialised product offerings and forum topics to help the
global community prepare for recovery after bearing the brunt of the impacts
from Covid-19.
The travel industry is now shaped by new consumer priorities,
hence boosting the wellness and luxury segment. The priority on health and
wellbeing show that luxury travellers now demand unique experiences during
their getaways and require tourism industry players to continuously pivot and
innovate to grab the lucrative market share.
Tourism Malaysia aims to showcase Malaysia as the preferred
destination for the wellness and luxury tourism market through this event by
offering the discerning travellers Malaysia’s brands of premium and lifestyle
experiences complemented by the rich multi-cultural society of diverse heritage
and culture, unique cuisine, shopping, and world-class accommodation.
In line with the National Tourism Policy 2020-2030 and the United
Nations Sustainability Development Goals, Tourism Malaysia is also working
towards promoting the Malaysia Truly Asia campaign
by highlighting the country’s wellness and luxury segments through not only
ecotourism, but also experiential tourism, as well as niche and luxurious
tourism products.
-Tourism Malaysia.
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