Salam Standard has launched the Premium Hotel
Classification scheme which rates hotels based on their number and standard of
Muslim-friendly facilities and services, with an emphasis on rigorous hotel
checks and audits.
The scheme – which classifies hotels under
Bronze, Silver, Gold or Platinum tiers – aims to improve quality, standards and
transparency for Muslim travellers, while boosting the global visibility of
accommodation that meet this demographic’s faith-based needs.
For example, at Bronze-rated properties, all
rooms have a shower and toilet or bathtub and toilet and a prayer mat and
praying direction (Qibla/Kibblat), or they are available on request, whereas
Platinum-rated accommodation offers several additional benefits including halal
food that is certified by a recognised body, while the entire premises is
alcohol free.
Properties or hotel groups will be subject to
checks to ensure they meet the required criteria, with audits conducted by a
qualified committee of Islamic tourism experts, including Salam Standard
representatives.
The committee reserves the right to reject
applications if they do not meet the minimum criteria, and will also conduct
regular inspections to ensure standards are upheld at Salam Standard-rated
properties.
According
Salam Standard, the four-tier system will simplify the user experience by
providing Muslim travellers using the service or that of sister company Tripfez
with clear guidelines on what is offered, safe in the knowledge it has been
checked and audited.
-TTG Asia.
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