TEMERLOH, Jan 27 (Bernama) -- Homestay operators in Pahang are reminded not to be opportunistic by raising room rates and house rentals in conjunction with the Chinese New Year holidays and Visit Malaysia Year 2014.
State Tourism and Culture Committee chairman, Datuk Mohd Sharkar Shamsuddin said any increase in room rates and house rentals despite the big demand for homestay accommodation would only affect the state's tourism industry in the long run.
"Local and foreign tourists choose homestays because it's cheaper this way and they enjoy the peaceful, natural surroundings. But if homestay operators increase the rates, the tourists will not return.
"They will choose other places that are still cheap to spend their holidays. As a result, the homestay operators will lose out and ultimately, adversely affect the state's tourism industry," he told reporters after surveying the prices of goods at the Temerloh main market today.
Mohd Sharkar, who is also Lanchang assemblyman, said there were sufficient essential items for the Chinese New Year celebration while the traders adhered to the related regulations and orders from the authorities.
He said the prices offered by the traders were reasonable while some vegetables were even sold at lower prices than that set by the government as they were brought directly from the farms.
-bernama.
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