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| photo: www.matta.org.com |
The Malaysian Association of Tour and Travel
Agents (MATTA) has introduced a dedicated travel website in conjunction with
the year-long Visit Malaysia Year (VMY) 2014 campaign.
The DiscoverMalaysia website (www.discoverMalaysia.com.my)
currently features about 20 holiday packages, with another 20 to be uploaded in
the near future. The site will continue to be refreshed with
new “innovative packages” throughout the year, said KL Tan, vice-president for
inbound, MATTA.
Hamzah Rahmat, president of MATTA, explained
that the website was built with the aim of heightening awareness of and
interest in Malaysia as a must-visit destination. He said: “(The website) highlights some of
the most creative and innovative tour packages Malaysia has to offer in every
state and is geared to both domestic and international audiences.”
Meanwhile, MATTA member A Aruldass, also
managing director of Tourland Travel, said the website is an opportunity for
members to showcase their innovative products, while providing a convenient way
for travellers, especially FITs, to do their holiday research online.
The Malaysian government has set a target of
28 million international tourists and RM76 billion (US$23.2 billion) in tourism
receipts for this year. This
year’s campaign, themed Celebrating 1Malaysia Truly Asia, marks the
fourth Visit Malaysia Year and will boast a range of festivities
including cultural events, food festivals, sports, eco-adventures, music and
arts festivals, shopping and heritage trails.
-TTG Asia.
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