MICEM, organiser of the World Islamic Tourism
Mart (WITM) 2013, is expecting more buyers and sellers at the event this year,
compared to the inaugural event held last year.
Chairman of WITM 2013, Razali Mohd Sham, said
he was anticipating 1,000 quality local and international buyers, up from 704
buyers last year, and 180 exhibitors over last year’s 132.
The second edition of WITM will comprise
three big events held in two venues in Kuala Lumpur from September 4 to 8,
beginning with a two-day conference, WITM 7th International Conference
on Muslim Tourism, Hajj & Umrah, covering topics such as the Malaysia
Tourism Transformation Plan in Muslim tourism, syariah tourism and
Muslim-friendly medical tourism.
The keynote address will be delivered by
Malaysia’s prime minister, Najib Razak.
WITM will also feature a B2B travel exchange
networking session on September 6 and 7 at Putra World Trade Centre, and
consumer travel fair WITM-MATTA September 2013 on the final day, at the same
venue.
Razali said: “WITM 2013 caters to the vast
untapped Muslim tourism market. With a population of over 1.7 billion Muslims
worldwide, the Muslim tourism market is a gold mine waiting to be tapped. With
WITM 2013, we now have a platform in Malaysia for tourism industry players to
meet, network, showcase, market and sell their products and services.”
WITM had been originally scheduled for June 6
to 9 in Kuala Lumpur, but was postponed to coincide with the MATTA Fair in
September.
Explaining
the decision, Razali said: “We wanted it to coincide with MATTA Fair in
September so we could have a larger show which would gain more interest from
the public. As both MATTA and WITM are travel shows, overseas exhibitors which
also include NTOs, need not come twice.”
-TTG Asia.
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