Tourism Malaysia has found a way to the
hearts of Hong Kong travellers through durian tour packages.
The 4D3N Deluxe Durian Tour Package
jointly offered by Tourism Malaysia and EGL Tours Hong Kong has sold up to 800
packages, recording sales revenue of RM1.3 million (US$406,758) for 15 group
departures to Penang scheduled in June and July.
The third year Tourism Malaysia has partnered
EGL Tours to offer such tours, the package includes durian sampling and
buffets, along with a tour of Penang’s popular heritage sites. Durian tours were first introduced in Hong
Kong in 2011, when 340 of such packages were sold. In 2012, 700 packages were
sold.
Baizuri Baharum, director, Malaysia Tourism
Promotion Board (Hong Kong Office), said: “We've been promoting Malaysia
through durian packages for the past three years, knowing how much (Hong Kong
travellers) love good durians.
“This
year’s durian tour promotion is extra special as it is also an opportunity to
create awareness about the Visit Malaysia Year 2014 campaign. It’s a memorable
way to remind the locals of Malaysia whenever they taste or smell the durian.”
-TTG Asia.
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