First of its kind: The JPO in Johor Baru will feature more than 80 designer and branded stores.JOHOR BARU: The Johor Premium Outlets is set to open its doors on Friday. The upscale outlet will feature more than 80 designer and branded stores offering factory prices with daily discounts of between 25% and 65%. A special sneak preview has been organised for invited guests, including government agency personnel, tomorrow.
State Tourism and Domestic Trade committee chairman Hoo Seong Chang said the opening of the JPO was timely with the current school holidays in Malaysia and Singapore. “We expect many Singaporeans to do their Christmas shopping at the JPO,” he said.
Hoo added that those coming from Singapore via the Second Link could reach the JPO within an hour. The JPO is expected to be officially launched by Prime Minister Datuk Seri Najib Tun Razak during his official visit to the state on Dec 11. It is learnt that security at the JPO is tight with several checkpoints and armed guards.
The JPO is a 50-50 joint venture between Genting Group’s 54.6% owned subsidiary Genting Plantations Bhd and Premium Outlets, a division of US-based Simon Property Group. The RM149mil outlet, with a built-up area of 30,658 sq m (330,000 sq ft) on a 17.8ha site, is the first of its kind in South-East Asia.
There are 52 outlets in the United States, Mexico, Japan and South Korea. JPO offers a wide selection of off-season branded items such as designer fashion, sportswear, children’s wear, jewellery and shoes. Among the designer brands at JPO are Adidas, Armani, Brooks Brothers, Burberry, Canali, Coach, Esprit, Ermenegildo Zegna, Gap, Guess, Michael Kors and Nike. To attract Singaporeans to the JPO, a special bus will ply on the Johor Baru-Kulaijaya-Resorts World Sentosa routes via the Second Link Crossing.
-thestar online.
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