DUBAI: Brands that have demonstrated the greatest strength in what has been described as a challenging year for travel and tourism are to pick up top honours at the World Travel Awards (WTA) 2010 Grand Final in London on Sunday. Malaysia Airlines is in contention for the "World's Leading Airline" award. Other contenders include Cathay Pacific, Etihad Airways, Emirates and Singapore Airlines. "The 'World's Leading Airline' award features a heavy Asian and Middle Eastern contingent, reflecting how the two regions are leading aviation out of recession," according to organisers of the ceremony to be held at London's Grosvenor House hotel.
In a statement, they said Prince Khalid Al Faisal of Saudi Arabia would pick up the "Leading Personality of the Year" award for his development of religious tourism in the holy city of Makkah, and his pioneering philanthropic work for the King Faisal Foundation. "Our industry is under no illusions that 2010 has been one of the toughest on record. Yet these turbulent times have also seen the true leaders of travel turn adversity into opportunity," said WTA president and founder Graham Cooke. He said winners on the night would all share their vision, entrepreneurial spirit and inner strength to succeed.
Other brands competing on the hotel category include the likes of Armani Hotels, Ritz-Carlton, Mandarin Oriental and Versace. WTA nominations featured 5,000 companies in 1,000 categories across 162 countries. The winners are selected by thousands of industry professionals and consumers worldwide who have been voting online. The WTA was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.
- BERNAMA
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