MALAYSIA has embarked on a new tactical campaign to bring in more tourists from the Middle East during the market's summer holidays from July to October. The country will offer more activities to entice Arab tourists to stay longer in Malaysia during the month-long Ramadhan fasting period (August 11 to September 9) and Eid ul Fitr festival. Newly-launched 1Malaysia Contemporary Art Tourism 2010, from July to September, is poised to become an annual event attracting more high-yield visitors and art aficionados.
Other events during the Middle East travel season are the Putrajaya Flower & Garden Festival from July 10 to 18 and the Malaysia Mega Sale Carnival from July 24 to September 16. Tourism Malaysia is working with relevant authorities to keep shopping malls open beyond 22.30 to give Middle East tourists more time to shop for the Eid ul Fitr festival. The NTO is also working with the religious department to get Middle East Imams (religious leaders) to perform Tarawih prayers during Ramadhan.
-TTG Asia.
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