KUCHING, July 31 (Bernama) -- The Sarawak Economic Development Corporation (SEDC) wants Malay villages situated along the banks of Sungai Sarawak, to promote the "cendol" dessert to local tourists, State Tourism Assistant Minister Datuk Talip Zulpilip said on Saturday. Talip, who is also SEDC chairman, said the dessert originating from Kampung Sungai Bedil Besar, was already being promoted at Riverside Majestic Hotel and Grand Margherita Hotel, both owned by the SEDC.
Cendol is made from coconut milk, a worm-like jelly made from rice flour with green food colouring derived from the pandan leaf, shaved ice and palm sugar. "The cendol from this village has received tremendous response from tourists. "Foreign tourists find such traditional food fare, which is delicious and wholesome, very exotic," he said when launching a food fair at Kampung Sungai Bedil Besar, Petra Jaya, near here. The two-day food fair is being held in conjunction with the ongoing Sarawak Regatta.
Talip was confident sales of traditional food products would help uplift the socio-economic status of villagers by the spin-offs created when tourists visit their villages. Additional delicacies from Kampung Sungai Bedil Besar is expected to be included in the Ramadhan menu to be served at SEDC's two hotels.
Tourism Malaysia have been promoting Malaysian Food through the Malaysia Food and Cultural Promotions all over the world since the 70's. Malaysia Kitchen handle by MATRADE will help Malaysia Cuisine to be offered at the restaurants all over the world.
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