EMIRATES Holidays has published a separate English brochure on Malaysia for the Gulf Cooperation Council markets for 2010 and 2011, making Malaysia its first destination worldwide to have a brochure on its own. Emirates Holidays destination development manager Davinder Kaur said the brochure would help Malaysia stand out from other regional destinations, such as Bali, Thailand and Singapore, which had already built brand loyalty and were attracting high-yield tourists.
She said: “We believe in Malaysia and we want it to reach its potential. Malaysia is generally perceived by Middle East tourists as a cheap destination, partly because of agents’ diluting rates to get volume.” The 20-page brochure features mainly luxury, five- and four-star hotels in Kuala Lumpur, Malacca, Genting Highlands, Penang, Langkawi and Kota Kinabalu in Sabah. It was produced to meet the needs of the high-end segment of the Middle East outbound market.
-TTG Asia.
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