KOTA BHARU, Sept 26 -- The Kelantan government today signed a Memorandum of Understanding (MoU) with strategic media advertising consulting firm Laduni Services Sdn Bhd and low-cost airline AirAsia to intensify promotions in conjunction with the Visit Kelantan Year 2020 (TMK2020) tourism campaign.
State Unity, Culture, Heritage and Tourism Committee chairman Major (Rtd) Datuk Md Anizam Abdul Rahman said through the joint-venture, Laduni Services and AirAsia would make Kelantan known to the world through liveries featured on aircraft.
"The Kelantan livery project will be completed by the end of December this year, and the campaign will last for two years, bringing the 'Kelantan In The Sky' brand across all major destinations within six aviation sectors a day.
"Laduni Services, in conjunction with AirAsia will promote Kelantan around the world with the taglines 'I Love Kelantan' and 'Kelantan Di Hati' throughout the period," he said.
He was speaking to reporters after the signing of the MoU among the three parties at the Kota Darul Naim Complex here, today.
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