NEW DELHI, Sept 26 -- A Malaysian tourism promotion campaign in southern India attracted hundreds of travel agents as Tourism Malaysia grows its focus on top source markets.
Twenty-eight Malaysian tourism industry participants comprising travel agents, product owners, the Seri Pacific Hotel Kuala Lumpur, Malindo Air and Sarawak Tourism Board joined hands to support the Visit Malaysia 2020 campaign in India.
Promotional events were held in Chennai, Madurai, Coimbatore and Kochi this week and attracted more than 400 local travel agents for business networking sessions, according to Tourism Malaysia.
"The Visit Malaysia 2020 roadshow puts emphasis on India as one of the main markets for the country," said K. Saravanan, consul general of Malaysia in Chennai.
Malaysia aims to increase tourist arrivals from India significantly by reaching out to free independent travellers, business visitors, family tourists and honeymooners.
"Our events in south India received an amazing response from tour operators and potential visitors. Malaysia as a destination is well-established in India's south and we see tremendous potential for future growth," Logi Dhasan Thanaraj, deputy director of Tourism Malaysia for South India and Sri Lanka, told Bernama.
"From Borneo's wonderful natural landscapes to modern theme parks in Johor, Malaysia offers unmatched choices to foreign visitors," he said.
Malaysia received 354,486 tourists from India until June this year, ranking it the sixth top source of international arrivals after Singapore, Indonesia, China, Thailand and Brunei.
ASEAN's share was 70 per cent in the six-month tourist arrivals of 13.3 million.
Mohamad Taib Ibrahim, senior director of Tourism Malaysia, said the Malaysian government has made it easy for Indian tourists to travel to Malaysia by introducing eNTRI and eVISa services online.
As Malaysia aims to attract 30 million tourists next year, digital promotion is getting more attention from the travel industry.
"Apart from the traditional areas of growth, MATTA continues to focus on digital by encouraging more of its members to move into the e-commerce space and offer digital alternatives when buying and selling tourism products and services," said Gopalan Mariappan, chairman of the Selangor chapter of the Malaysian Association of Tour and Travel Agents (MATTA).
Twenty-eight Malaysian tourism industry participants comprising travel agents, product owners, the Seri Pacific Hotel Kuala Lumpur, Malindo Air and Sarawak Tourism Board joined hands to support the Visit Malaysia 2020 campaign in India.
Promotional events were held in Chennai, Madurai, Coimbatore and Kochi this week and attracted more than 400 local travel agents for business networking sessions, according to Tourism Malaysia.
"The Visit Malaysia 2020 roadshow puts emphasis on India as one of the main markets for the country," said K. Saravanan, consul general of Malaysia in Chennai.
Malaysia aims to increase tourist arrivals from India significantly by reaching out to free independent travellers, business visitors, family tourists and honeymooners.
"Our events in south India received an amazing response from tour operators and potential visitors. Malaysia as a destination is well-established in India's south and we see tremendous potential for future growth," Logi Dhasan Thanaraj, deputy director of Tourism Malaysia for South India and Sri Lanka, told Bernama.
"From Borneo's wonderful natural landscapes to modern theme parks in Johor, Malaysia offers unmatched choices to foreign visitors," he said.
Malaysia received 354,486 tourists from India until June this year, ranking it the sixth top source of international arrivals after Singapore, Indonesia, China, Thailand and Brunei.
ASEAN's share was 70 per cent in the six-month tourist arrivals of 13.3 million.
Mohamad Taib Ibrahim, senior director of Tourism Malaysia, said the Malaysian government has made it easy for Indian tourists to travel to Malaysia by introducing eNTRI and eVISa services online.
As Malaysia aims to attract 30 million tourists next year, digital promotion is getting more attention from the travel industry.
"Apart from the traditional areas of growth, MATTA continues to focus on digital by encouraging more of its members to move into the e-commerce space and offer digital alternatives when buying and selling tourism products and services," said Gopalan Mariappan, chairman of the Selangor chapter of the Malaysian Association of Tour and Travel Agents (MATTA).
-bernama.
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