Miss Shophia Shopping Hunt Is Back!

KUALA LUMPUR, 15 SEPTEMBER 2019: Gear up and line up your shopping bags for the much-anticipated Malaysia Year End Sale2019 from 1 October to 31 December 2019! This event which coincides with the year-end festivities is expected to bringmore exciting deals and discounts up for grabs.

In-conjunction with the campaign, the Miss SHOPhia Shopping Hunt 3.0 took place on 15 September 2019. Organised by Tourism Malaysia, one of the main objectives of the Hunt is to increase awareness and to promote the Malaysia Year End Sale Campaign, and to highlight our Shopping Icon, Miss SHOPhia. 

This time around, the program is also promoting the use of public transportation such as the LRT and MRT along the routes of the participating malls as well as the convenience of using e-hailing services to shopping malls.

Besides promoting the Malaysia Year End Sale, the Shopping Hunt aims create greater awareness and promote the Visit Malaysia 2020 Campaign launched by our Prime Minister of Malaysia, YAB Tun Dr. Mahathir bin Mohamed in July 2019. 

This campaign will garner more tourists and receipts for Malaysia from all over the world to experience the uniqueness and beauty of Malaysia’s ecotourism attractions including our rainforests, mountains, islands and beaches, as well as city attractions & shopping destination.

Through Tourism Malaysia offices in Indonesia and Brunei Darussalam, a special Miss SHOPhia Shopping Hunt 3.0 tour packages of 3D2N and 4D3N was created and promoted via our selected Tour Operators in the respective market. 

Packages were ranges from RM500.00 – RM1,200.00 including accommodation and air flight tickets.

This year, total teams participating is 100 consist of 400 pax, comprising of members of the public, International Package Buyers from Brunei Darussalam and Indonesia, and a combination of international and local media. The Hunt was flagged off by the Deputy Director General of Tourism Malaysia, Mr. Zulkifly Md Said, from the Kuala Lumpur Craft Complex in Jalan Conlay, and endedat 1-Utama Shopping Centre, where the prize giving ceremony was presented by Director General of Tourism Malaysia, YBhg. Datuk Musa Hj. Yusof. 

Side event activities at the Finale Venue, One Utama Shopping Mall, include buskers, spa andcraft demonstration, Miss SHOPhia Wheel of Fortune, local artist performances, and lucky draws. Among the sponsors are Perbadanan Kemajuan Kraftangan Malaysia, 1Utama Shopping Centre, Malaysia Airlines Berhad, e-Wallet : BOOST, U-Mobile, Cotra Enterprise Sdn Bhd as well as of major malls in Kuala Lumpur such as Sungei Wang Plaza, Lot10, Sogo KL, Quill City Mall, Suria KLCC, Pavilion KL,Plaza Low Yat,Sunway Putra Mall, and Central Market. 

Background on Malaysia:

Malaysia welcomed 25.83 million tourist arrivals in 2018 which is a decrease of -0.4% while tourist revenue rose by 2.4%, contributing RM84.1 billion as compared to 2017. The increased tourist revenue were the result of tourists staying longer in Malaysia – up 0.8 nights to 6.5 nights in 2018 – and spending more. In particular, tourist expenditure on shopping reached RM28.1 billion in 2018, an increase of 4.6% compared to 2017. 

Meanwhile till the second quarter of 2019, Malaysia has recorded 13.35 million tourist arrivals, a growth of 4.9% and has receivedRM41.69 billion of tourism revenue, signifying an increase of 6.8% against the same period last year. This trend is a clear reflection of Malaysia’s current profile as a shopping destination as acknowledged by a series of reputable rating agencies.

Malaysia has received several international recognitions including the world’s Fifth Best Shopping Destination by Expedia UK in 2016, and the Second Best Shopping Destination 2015 for Muslims in the OIC. 

Destination based on Crescent Rating and MasterCard Muslim Travel Shopping Index. Kuala Lumpur was also crowned the world’s Fourth Best Shopping City by global news network CNN for two consecutive years (in 2012 and 2013), while Geneva-based Globe Shopper Index ranked the city as the Second Best Shopping Destination in Asia-Pacific in 2012.

-Tourism Malaysia.