Tourism Malaysia Target Two Indians Cities To Lure Formula 1 Fans To Sepang

www.sepangcircuit.com

NEW DELHI, Feb 27 (Bernama) -- As part of its aggresive promotion exercise to lure more tourists especially Formula 1 fans from India, Tourism Malaysia (TM) launhed 'Race your way to Sepang' challenge among corporates in Mumbai and Bangalore.

According to a media statement issued in Mumbai by TM, the Formula 1 Petronas Malaysia Grand Prix which is scheduled for 27-29 March, at the Sepang Interantional Circuit (SIC), expected to receive good respone from Indian fans. Sepang will be the second stop in the F1 calendar after the Rolex Australian Grand Prix.

Accrding to the statement, with plenty of movement of top drivers across teams and the return of Honda into the championship, the tone is set to be competitive for the title this year.

"With India riding high on the racing popularity wave, Tourism Malaysia and the Sepang International Circuit is holding the 'Race your way to Sepang' challenge among corporates to promote the Malaysian leg of the F1 craze," said TM director in Mumbai P.Manoharan.

At the events at both cities, a special Formula 1 Package with travel partner Yatra.com was also launched.

"We have been promoting the Petronas Formula 1 event for a few years now and the response has been quite encouraging. "For this year's promotions we have planned two corporate events in Mumbai and Bangalore where the participants will compete in Go Karting racing Challenges.

"The fastest team stands a chance to win an all expense paid trip to Malaysia to watch the race live," said Manoharan. He said the winning team will be hosted by Starwood Hotels and the Air tickets will be sponsored by Malaysia Airlines.

Last year, about 1.4 million Indians visited Malaysia and splashed nearly RM1.8 billion between January and September in 2014, compared with RM1.3 billion during the corresponding period in 2013. India is the fifth largest source of tourists for Malaysia.

Meanwhile, Chief commercial officer Sharmila Nadarajah of Sepang International Circuit in the same statement said SIC was very keen on promoting the venue for events like weddings, family days, conferences, annual dinners and team building programmes.

She said the race this year was dubbed as the F1 carnival - the first of its kind at the Sepang International Circuit (SIC), the 2015 Formula 1 Petronas Malaysia Grand Prix will have something for everyone.
-bernama.