MyCEB Wows AIME 2015 with Three New Initiatives

Melbourne, 24 February 2015 – Malaysia is currently participating (for the fifth consecutive year) in the annual Asia-Pacific Incentives & Meeting Expo (AIME) 2015 which is held at the Melbourne Convention Centre, Australia from 24-25 February 2015. The Malaysian Stand at A620 showcases the country’s popular business venues and Malaysia’s ability to host large-scale conferences and exhibitions.

Led by Mr. Zulkefli Hj Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB), the Malaysian delegation with a size of 24 industry partners and 36 officials impressed participants at AIME 2015 with three new campaign initiatives. The three campaigns are; Malaysia Year of Festivals (MyFEST) 2015, Malaysia Like Never Before, and Malaysia Twin Deal X (MTD-X), a value-added corporate meetings and incentives promotion.

“Malaysia is proud to be participating in AIME for the fifth consecutive year. With the introduction of these new initiatives coupled with our delegation size here at AIME, we are confident that we have the right inspiration to set Malaysia apart as an ideal destination for tourists and business visitors alike,” said Zulkefli Haji Sharif, Chief Executive Office of Malaysia Convention Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia.

Among the Malaysian delegation breakdown are; Destination Marketing Companies (DMC), hotel operators and convention centre.  Meanwhile, a media conference will be held at 12 noon, on 24 February at Room 1.201 and 1.202.

Three New Initiatives

MyFEST 2015 -

The Malaysia Year of Festival – MyFEST 2015 is to continue the momentum of the Visit Malaysia Year 2014. For this reason, this year there will be more events and festivals hosted in the country.

Themed ‘Endless Celebrations’, MyFEST 2015 aims to boost Malaysia’s tourism industry by encouraging visitors to stay longer to enjoy festive offerings throughout the year. The initiative honours Malaysia’s endless celebrations of festivals and events that are a result of the country’s rich and diverse cultural heritage.

“MyFEST 2015 is set to make Malaysia the ideal go-to destination. Business visitors can extend their  stay to experience one of our many cultural celebrations and festivals as there are always one right

around the corner,” said Zulkefli Haji Sharif, Chief Executive Office of Malaysia Convention Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia.

Besides MyFEST 2015, MyCEB also unveiled the “Malaysia Like Never Before” campaign and MTD-X promotion for corporate meetings and incentives planners.

Malaysia Like Never Before –

Tailored to the incentives market, the “Malaysia Like Never Before” campaign highlights the unique and unheard features of five key Malaysian destinations for event planners: Langkawi, Georgetown, Kuala Lumpur, Mount Kinabalu, and Kuching. Though already familiar to regulars of the business events circuit, the campaign has reimagined these destinations, guaranteeing a fresh experience to visitors.

Each destination has its own theme, such as ‘Party like never before in Langkawi’ and ‘Soar like never before at Mount Kinabalu’. ‘Do’, ‘Stay’, and ‘Eat’ recommendations for the most unique and luxurious offerings are listed for each destination.

Malaysia Twin Deal X (MTD X)

Along with Malaysia Like Never Before, MyCEB introduced the Malaysia Twin Deal X (MTDX) Programme, a continuation of its popular Malaysia Twin Deal ++ (MTD++) programme in 2014. Similar to its predecessor, MTDX comprises two programmes, namely Deal 1 and Deal 2, which provides value added support for international corporate meeting and incentive groups and incentive rewards for international corporate meeting and incentive planners respectively depending on group size.

Business events organisers and event planners can visit www.likeneverbefore.my to find out more about these new initiatives. The website also features an event proposal generator to help organisers get started on their journey to Malaysia.

-Malaysia Convention & Exhibition Bureau.