Once again bringing it's proud record as providers of the race services at the Giro d'Italia to LTdL, Chief Executive Officer of Vittoria Industries Asia Pacific Willem Campagne expressed his amazement with the level of professionalism in terms of organisation, participation and national support towards LTdL similar to the biggest races in the world.
“When we say Le Tour de Langkawi is a global event, we truly mean that at every level. We are proud to communicate our sponsorship and neutral race support participation of the Tour de Langawi, next to the Giro d’Italia, the Tour de Dubai and many more like that.” He said.
Vittoria, said Campagne, again hopes to bring expertise not just in helping support riders during the tough race, but also to help provide an experience to be enjoyed by fans and particularly for the cycling enthusiasts.
"Just like last year, Vittoria will again deploy its Servizio Corse Digital platform. This platform allows anyone and everyone to send pictures, selfies etc to our hashtags which will be put on screens around the race, and directly posted on diverse social media," he said.
"The interesting part is, that last year we had achieved a total cumulative reach of 12 million page/post views of the content that was uploaded by the public. We are going to try and break that record this year.
"Next to this, Vittoria launched a new product range last year – high end bicycle wheels. Some of these wheels are made with a radical new and patented material called Nano-Graphene, where Vittoria is still today the only company in the world to do so.
"This material radically changes wheel properties making them lighter, stronger and allows for much higher heat dispersion which, for example, will allow riders to brake later before heading into a corner. So I am very proud to announce that the Tour de Langkawi is the first official UCI race in the world where these wheels with this new material will be used for neutral race support throughout the Tour de Langawi.
"It remains to be said once again – we are very proud to be a part of this great race. For Vittoria Asia Pacific it will remain in the top 3 regional events we will sponsor and actively participate for the foreseeable future. Next to this, Malaysia is for us a key APAC market where we have and will continue to invest in, with our first representatives hired last year. In Malaysia, we are growing very fast."
LTdL Chief Executive Officer Datuk Abdul Malik Mydin welcomed Vittoria on board for the 20th edition, “Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within the cycling industry. Words cannot express my gratitude towards Vittoria for having so much faith in us as the new organizer. It is really an honour to be associated with a world-class name.," said Malik.
"We share the same dedication towards bringing the best support and products for cycling fans and we will be aiming to keep this relationship going."
Organised by Human Voyage Sdn Bhd, the 20th edition of Le Tour de Langkawi (LTdL) from 8 to 15 March, 2015 is set to cover more than 1,000km over 8 stages, the UCI 2.HC (hors category) race featuring again as one of the biggest events on the UCI Asia Tour calendar.
-www.ltdl.com.my
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