ASEAN tourism ministers at their meeting on
Monday welcomed Malaysia’s initiative to establish a homegrown English language
ASEAN-focused TV travel channel for all member countries to promote the tourism
industry collectively.
GOASEAN will be aired 24/7, on four-hour
cycles of six loops, showcasing destinations and tourism products in different
concepts and formats to suit a variety of interests, from tourism trivia,
travel news and documentaries to travel reality shows, as well as incorporating
social media.
From June, GOASEAN will first be aired in
Malaysia; by 2016, across the ASEAN region; and by 2017, to a global audience.
Ong Hong Peng, Malaysia's head of NTO, said
the broadcasts will be available via platforms such as free-to-air,
direct-to-home satellite TV service, and pay TV.
During the meeting, the ministers also
endorsed Malaysia’s proposal for ASEAN NTOs to work closely with industry
players in the region to create more ASEAN tourism packages online for
promotion within South-east Asia and globally via the ASEAN tourism website.
Ong
said: “Both initiatives are in line with ASEAN Tourism Strategic Plan to
promote ASEAN as a single tourism destination.”
-TTG Asia.
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