KL Tourism Master Plan 2015-2025 Unveiled

KUALA LUMPUR, Jan 15 (Bernama) -- The Kuala Lumpur Tourism Master Plan 2015-2025 aims to attract 16 million tourists with RM79 billion in tourism receipts by 2025.

The plan consists of 47 game-changing initiatives that will also create 71,000 additional jobs. Federal Territories Minister Datuk Seri Tengku Adnan Tengku Mansor and Kuala Lumpur City mayor Datuk Seri Ahmad Phesal Talib unveiled the plan, here, today.

The plan, developed by Kuala Lumpur City Hall (DBKL) in collaboration with Roland Berger Strategy Consultants and the FT Ministry, focuses on nine tourism segments, namely culture, heritage and places of interest, shopping, entertainment, nature and adventure, luxury travel, sports, business and MICE (meetings, incentives, conferences and exhibitions), medical and wellness, and education. The city attracted 16 million tourists with RM19 billion in tourism receipts in 2013.

Tengku Adnan in his speech urged the key industry players to come forward to share their needs and ideas to strengthen the tourism industry. He also noted the higher employment rate of foreign workers in the services sector which outnumbered the locals. "When I walk in Petaling Street, which is supposed to be Chinatown, what is it (I see) now? You ask yourself," he said.

Meanwhile, Ahmad Phesal said the master plan provided a strategic framework to position Kuala Lumpur as an emerging tourist destination in Asia offering unique, branded and value-for-money products to domestic and international visitors.

"The master plan is about giving guidance to our fledging tourism industry. It is a blueprint to grow the industry, an articulate 10-year strategic agenda and action plan which was prepared by experts from both the public and private sectors. "We also want to encourage the visitors to spend more on the attractions and to stay longer."

He said the average length of stay per visitor and average spending per visitor were expected to increase respectively from 3.1 nights in 2013 to 5.5 nights in 2025 and from RM682 per night in 2013 to RM900 in 2025," he said.
-bernama.