Its deputy director Haryanty Abu Bakar said to achieve the target the board was expanding its network with tourism industry players to urge them to join the board's promotion initiatives throughout the country.
"We have launched 33 tourism packages that involve sports, arts, culture, food and the latest deep sea fishing involving 13 islands and beaches available in the state.
"By introducing unique packages, we are confident of achieving the 5.5 million tourist arrival target," Haryanty told reporters after distributing 1,000 VMY stickers at the Penang Bridge Toll Plaza, here today.
Haryanty said the state had recorded 706,044 tourist arrivals until November, including 198,881 domestic tourists, with Indonesians accounting for the highest number with 126,550 followed by Singapore with 57,003.
The highlight of the VMY promotion would be the 2014 Countdown Carnival at Queensbay on Dec 28 and 29 which would also feature 13 booths comprising travel agents, tourism products and other traditional and cultural activities.
-bernama.
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