CHENNAI, 24 Sept 2013: In its effort to market Malaysia as a filming destination and to attract more Indian tourists, Tourism Malaysia hosted a VIP premiere of a Malaysian Tamil movie, Adutha Kattam (Next Level), at the Four Frames Preview Theatre in Nungambakkam, Chennai, on 20 September.
Tourism Malaysia is joining hands with NGP Films to promote the film, which is in line with its effort to promote and encourage the production of quality movies. Tourism Malaysia also provides assistance by giving advice and guidance on location services to local and international producers.
“Hosting premieres has always been a great way to promote national entertainment and creativity. We aim to be involved in more activities that provide recognition to new talent and market Malaysia as a perfect filming location,” said the Director of International Marketing (South Asia, West Asia & Africa) Division of Tourism Malaysia Zulkifly Md. Said.
“The movie was filmed in various locations in Malaysia such as Putrajaya, Dataran Merdeka, and the Petronas Twin Towers, which enables us to showcase the beautiful sights and sounds around the country in an appealing and entertaining way”, he added.
The Producer of the movie, Navanithen Ganeson, said, “We are pleased to be associated with Tourism Malaysia as they have provided us a platform to reach out to Indian audience.”
“The movie will not only leave them with a great viewing experience but will also attract them to visit Malaysia. We are also very thankful to the Malaysian Government for supporting this venture through several grants and incentives.” he added.
‘Adutha Kattam’ is directed by Muralikrishnan Munian. While the film has been shot extensively in Malaysia, NGP Films has partnered with Prasad Studio and EFX Magic from Chennai for the post- production.
The movie narrates the adventures of a woman who drives along a lonely road heading back to her hometown. Her car breaks down in a remote area. The story revolves around the sequence of events that follows from nightfall to daybreak, which is filled with plenty of nail biting suspense and actions.
Gauging from the response to the movie trailer and the positive reviews at the VIP screening, ‘Adutha Kattam’ looks all set to be featured in this year’s blockbuster list of Tamil films.
-Tourism Malaysia.
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