HOLIDAY Tours & Travel has been appointed as the official subagent in Malaysia for the London 2012 Olympic Games, which will run from July 27 to August 12 next year. The agency has exclusive rights to promote and sell Olympic packages and tickets in the country.
Holiday Tours & Travel vice president marketing & business development, Soo Bee Lim, said: “We are very privileged to be appointed as the official subagent. Tickets to this premier sporting event are hard to come by.” Holiday Tours is offering packages covering accommodation, transportation, sightseeing passes, and tickets to some of the more popular games. Ground packages start from RM6,950 (US$2,400) and include a minimum of four-nights’ stay in a four-star property, Olympic tickets, travel card and sightseeing pass.
“There will also be limited availability on the much sought-after opening or closing ceremony packages, which come with five-star accommodation, Olympic tickets, private vehicle, personal guide and sightseeing pass,” Soo said. Travecheq Travel managing director, Jenny Shabudin, said: “The packages on offer make it very convenient for me as it cuts short my need to develop them. Further, Holiday Tours is close by, I will support them.”
Holiday Tours will embark next week on a major media campaign to promote the packages, and sports enthusiasts, regular travellers looking to tune in on the Olympic experience, as well as agents are part of its target mix.
-TTG Asia.
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