DUBAI, May 22 (Bernama) -- The World Tourism Day (WTD) celebrations, hosted officially this year by China, will take place under the theme "Tourism and Biodiversity", according to the United Nations World Tourism Organisation (UNWTO). The WTD is a thematic event held every year on Sept 27 and the Chinese province of Guangdong will be the focus of the 2010 edition, the organisation said on its website. It said the theme provided a unique opportunity to raise public awareness on the importance of biodiversity to tourism and the role of sustainable tourism in the conservation of life on Earth.
"UNWTO wishes to raise awareness and calls upon the tourism stakeholders and travellers themselves to contribute their part of the global responsibility to safeguard the intricate web of unique species and ecosystems that make up our planet," UNWTO secretary-general Taleb Rifai said. Alongside a series of cultural events organised by the Chinese government, the China National Tourism Administration will host the 2010 World Tourism Day Think Tank around this year's theme. It will bring together leading public and private tourism stakeholders, as well as biodiversity experts and members of the media, to highlight the close relationship between tourism and biodiversity, and identify how tourism can contribute to preserving life on Earth and its unique biodiversity.
Tourism players in Malaysia must join hands to celebrate Tourism Day in Malaysia.
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