PENANG, 28 OCTOBER 2023 – Tourism Malaysia proudly announces the
triumphant arrival of Miss SHOPhia Shopping Hunt 5.0 in Penang on October 28,
2023. In a groundbreaking move, this year’s event expanded its horizons beyond
Kuala Lumpur and Selangor, venturing into the vibrant heart of Penang, a city
steeped in cultural richness.
Unlike previous editions confined to shopping malls, Miss SHOPhia
Shopping Hunt 5.0 embraced the entirety of Penang, encouraging participants to
explore its myriad charms, from bustling shopping havens to UNESCO heritage
sites and delectable culinary delights. This year's hunt held a special focus
on sustainable travel options, urging participants to utilise public transportation and e-hailing services,
championing ecoconscious exploration.
A total of 52 teams enthusiastically partook in this exhilarating
adventure, representing a diverse mix of domestic and international
participants, together with media delegates.
Collaborating closely with its counterparts in Brunei Darussalam,
Tourism Malaysia crafted an exclusive Miss SHOPhia Shopping Hunt 5.0 tour
package, priced at RM1,300.00 per person for a 3-day, 2-night immersive
experience. This bespoke package, including accommodations, airfare, and more,
allows travellers to soak in the essence of Penang’s cultural tapestry while at
the same time joining the exciting hunt.
The Deputy Director General of Tourism Malaysia, Datuk Musa Hj. Yusof
ceremoniously flagged off the hunt at The TOP, Penang. The adventure culminated
at Gurney Paragon Mall, Penang, where the Penang State Executive Councillor for
Tourism and Creative Economy (PETACE),YB. Wong Hon Wai presided over the
prize-giving ceremony, adding grandeur to the event.
Datuk Musa Hj. Yusof, the Deputy Director General (Promotion) of Tourism
Malaysia said,“Miss SHOPhia Shopping Hunt 5.0 was a celebration of diverse
exploration and sustainable travel, showcasing Malaysia's rich cultural
heritage. We're thrilled with its success and look forward to our next edition.
Among the esteemed partners for this event are Penang Global Tourism,
Penang Development Corporation, The Top Penang, Gurney Paragon Mall, Malaysia
Airlines Berhad, Firefly and Visa. Furthermore, sponsors such as OZO
Georgetown, The Granite Luxury Hotel, Sunway Lagoon, Lost World of Tambun, and
Spritzer, alongside major malls like Design Village, 1st Avenue Mall, Gurney Plaza, and Sungei Wang
Plaza.
In an effort to spotlight Malaysia's unique niche segments, Tourism
Malaysia also organises an exclusive post-event familiarisation trip for prominent
media representatives from India, Indonesia, Singapore, the Philippines, and
Brunei.
Generously supported by Malaysia Airlines and Firefly as Airline
Partners, the trip provides an immersive experience in Kuala Lumpur, Penang,
Perak, and Port Dickson, courtesy of hotel sponsors including Lexis Hibiscus
Port Dickson, The Granite Luxury Hotel, Sunway Lost World of Tambun, The Banjaran Hotsprings Retreat, Cititel Penang
Hotel, and Oakwood Hotel and Residence Kuala Lumpur.
For more information about Miss SHOPhia Shopping Hunt 5.0 please visit www.malaysia.travel
or follow us on Facebook, Miss SHOPhia.
-Tourism Malaysia.