Digital advances are transforming how we connect and inform ourselves,
transforming our behaviour, and encouraging innovation and sustainable,
responsible growth strategies.
We must better understand the growing
economic, societal and environmental impacts of technology and innovation in
tourism if our sector is to sustain continuous and inclusive growth in line
with the Sustainable
Development Goals of the United Nations.
“Tourism and the Digital Transformation” is the theme of this year’s World Tourism Day (WTD).
We know that a digitally advanced tourism
sector can improve entrepreneurship, inclusion, local community empowerment and
efficient resource management, amongst other important development objectives.
This year’s WTD will help us to further explore the opportunities provided to
tourism by technological advances including big data, artificial intelligence
and digital platforms.
In June 2018, in anticipation of WTD and to
give visibility to innovative ideas capable of revolutionizing the way we
travel and enjoy tourism, the World
Tourism Organization(UNWTO) and Globalia launched
the 1st UNWTO Tourism
Startup Competition. The startups with the best projects will
be announced as semi-finalists during the WTD official celebration in Budapest.
World Tourism Day 2018 is a unique opportunity to raise awareness on the potential
contribution of digital technologies to sustainable tourism development, while
providing a platform for investment, partnerships and collaboration towards a
more responsible and inclusive tourism sector.
-UNWTO.
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