Kuala
Lumpur, 18 July 2017: The Malaysian Association of Tour and Travel Agents
(MATTA), Malaysia's largest tourism association has announced at its 42nd
Annual General Meeting 2017 held at Putra World Trade Centre (PWTC) on 15 July
2017 the election of Datuk Tan Kok Liang as MATTA President for the term (2017
- 2019).
For more
than 26 years, Tan has been a key driving force in the Malaysian tourism
industry. He was the Chairman of MATTA Sabah Chapter (2009 - 2013) and
thereafter as Vice President Inbound & Domestic (2013 - 2017). He received
his early education in Perak, holds a Masters in Tourism (University of
Toulouse, France) and is a Chartered Accountant by training.
In his new
role as President, he will continue to lead the association in raising the standard
of the country’s tourism sector and to strategically position MATTA members to
capitalise on the expected increase in tourism numbers both inbound and
outbound.
With a
vision to “Stay relevant so that all members thrive and become successful”
and mission “Creating business opportunities for members”, the
association will continue to grow, benefit members and further improve the
landscape of travel and tourism for Malaysia. Tan’s firm manifesto which focus
on better business conditions and direct member benefit received overwhelming
support from members that will ensure the success and progress of the
association to serve members nationwide more effectively.
"My
focus for the next two years will not only be to develop opportunities for
members but, given my background and expertise, will also be to lead members in
weathering the storms of change and to fight for better business conditions for
the benefit of all", Tan said.
During his
time as MATTA Vice President Inbound & Domestic (2013 - 2017), Tan has
created numerous business opportunities for members through various sales
missions both overseas and locally and other related activities for member
benefits. He has been outspoken on numerous issues affecting the tourism
industry and has led the industry in engaging with relevant government
authorities on pertinent issues such as tax exemptions, tourism incentives,
amendments to the Tourism Industry Act, issues on illegal tour operators,
sustainable tourism, and resolving Technical complexities and GST treatment
with the Royal Malaysian Customs.
"The
election of Datuk Tan Kok Liang as MATTA President is testament to the
association’s commitment to the growth of the industry in Malaysia," MATTA
Immediate Past President, Datuk Hamzah Rahmat said, adding that he is confident
that the new president would take the association to the next level of growth.
In a time of great economic challenges and uncertainty, Tan with
his keen insight and dedication to the industry, is the most viable candidate
to champion the rights of MATTA members this coming term.
-MATTA.
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