With a career spanning over 20 years in the business events and tourism industry, Zulkefli has extensively held various positions with Tourism Malaysia in international marketing, promotional support and research, including over 10 years’ experience in the Convention Division. The former Director of Tourism Malaysia in Stockholm, Sweden, he is currently the Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB).
Zulkefli’s responsibility shall include raising the platform, level of sophistication and capabilities of the business events industry in Asia, to increase Asia’s competitiveness and to drive business to its member destinations. Established in 1983 as an alliance of eight national convention bureaus from China, Hong Kong, Korea, Macau, Malaysia, Philippines, Singapore and Thailand, AACVB recently announced its renewed commitment to promote Asia as the top choice for the business events organizers from around the world to host their events and to enhance the professional standards within the business events industry in the region.
Commenting on his appointment, Zulkefli said, “I am greatly honoured to be appointed to lead this association. I have worked with AACVB in the past and have maintained a close interest in the evolution of the industry. Looking at the global trends, I feel that this is an emerging business sector and Asia is where the focus is globally”. He added, “Facing stiff competition from other region, AACVB certainly need cooperation and strong commitment from its member bureaus. I am confident that with the support from all parties involved, I will be able to lead the association into achieving its objectives.”
-MyCEB.
www.myceb.com.my
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