Major attractions with discounts on 80 designer brands

KULAIJAYA: The Johor Premium Outlets (JPO) has opened its doors to the public at its soft launch recently and has managed to attract thousands of shopaholics and visitors eager to see the much talked about place.

The outlet, which boasts 80 designer and branded stores offer discounts of 25% to 65% daily on popular brands including Burberry, Coach, Armani, Adidas, Michael Kors, Oroton, Salvatore Ferragamo, Zegna and Armani. “Currently, our main target are Singaporean shoppers and so far, we have been receiving positive feedback from them,” JPO general manager Jean Marie Pin Harry said, adding that buses to the store were also available from Resorts World Sentosa in Singapore and Johor Baru Central, Kota Raya and the Tuas Checkpoint at the Second Link.

Crowds coming: Avid shoppers strolling along the rows of shops at JPO after it opened its doors to the public.

He said that a lot of effort had been put in to ensure that shoppers were comfortable while browsing through high end and low end designer brands. “This is the first outlet in South East Asia and we are targeting to attract thousands of shoppers even before the official opening on Dec 11 by Prime Minister Datuk Seri Najib Tun Razak.

“Other than browsing through branded items, shoppers can also delight in the surroundings of JPO itself which is lined with miniature garden patches, small fountains and palm trees,” he said. He added the architecture of the building was also designed to incorporate the Malaysian flavour and many of the towers resemble domes and minarets which were made with locally produced materials.

Welcoming place: Pin Harry expects thousands of visitors to throng the branded stores before its official opening on Dec 11.

“We have also looked into the safety aspect of shoppers and have our own mini police station within the outlet and a dedicated team to ensure the security of our visitors,” he said. Pin Harry added there were also about 2,000 parking bays here.

The JPO is a joint-venture between Genting Group’s subsidiary Genting Plantations Bhd and Premium Outlets, a division of US-based Simon Property Group. The RM149mil complex offers a wide selection of off season goods including fashion apparel, sportswear, children’s wear, bedroom linen, jewellery, shoes and fashion accessories at discounted rates.

-thestar online.

www.premiumoutlets.com.my