CHINESE TAIPEI — Tourism Malaysia is strengthening its presence in
Chinese Taipei through its participation in the Taiwan International Travel
Fair (ITF) 2026, taking place from 6 to 9 November 2026. The participation
forms part of the ongoing promotional efforts under the Visit Malaysia
2026–2027 campaign to enhance the country’s visibility as a preferred travel
destination, encouraging more Chinese Taipei travellers to visit Malaysia.
The launching of ITF 2026 has been officiated by Mr. Lai Ching-te,
the President of Taiwan and has been attended by Mr. Hafiz Hazin, Director of Tourism Malaysia
Taipei; Ms. Tay Shu Lan, Senior Deputy Chief Executive Officer of Sabah Tourism
Board; Ms. Catherine Huong, Senior Marketing Manager (North Asia) Sarawak
Tourism Board; as well as representatives from Malaysia Airlines, AirAsia and
participating travel agencies.
The pavilion, themed ‘Surreal Experiences’, showcases the country’s
diverse tourism offerings, encompassing its rich cultural heritage, natural
attractions, distinctive culinary experiences and modern tourism products.
-Tourism Malaysia.
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