KLIA, 5 February 2021: Malaysia
Airlines today bagged home two Putra Brand Awards’ highest accolades; Putra
Brand Icon for the year 2020 and the Platinum Award for Transportation, Travel
& Tourism category.
The Putra Brand Awards is an annual premier brand awards event in Malaysia
launched in 2010 by the Association of Accredited Advertising Agents Malaysia
(4As) in association with Malaysia's Most Valuable Brands (MMVB).
Having won an award in the Transportation, Travel & Tourism Category
for five consecutive years since 2016, the airline’s latest winning has
validated its position as the most trusted brand in travel across the region,
offering top-notch service and customer experience to all. Meanwhile, the
special Putra Brand Icon Awards are given to brands that have consistently
delivered excellence by winning Gold in their respective categories four years
in a row.
These awards mark a special cord this year, following a challenging 2020
in which the travel industry went through unprecedented change and innovation
in the face of a once-in-a-lifetime pandemic.
According
to Group Chief Executive Officer of Malaysia Airlines Berhad, Captain Izham
Ismail, “It
is very humbling to receive these prestigious Putra Brand Awards, this year by
the grace of the trust placed in us by the people. This win signifies and
cements our stance in ensuring we place our customers as our centre of gravity
in all of our decision-making, creating and paving the way for us to providing
our customers with a premium, personal experience without compromising their
safety.
The
airline will continue to provide our customers with vital connectivity during
these turbulent times while ensuring we do everything to ensure safe travel for
them in line with our Fly Confidently campaign. This is a testament that the
wealth of valuable and relevant content that we put out connects with our
audience and has established a positive brand reputation by building the trust
and connection.”
As an airline that cares, Malaysia Airlines launched the Fly Confidently
campaign to raise awareness on its enhanced health and safety measures to
connect with customers and restore their confidence in air travel. In contrast,
the airline continues to provide them with a premium and personal experience.
The airline also played an active role in supporting the local community
through charitable donations to natural disaster victims, assisting families or
individuals in need and supporting efforts to combat COVID-19. These include
donating blankets and meals to medical frontliners at KLIA and ferrying PPE and
medical supplies through sister companies, MABKargo and MASwings. To date, the
airline has also operated more than 200 repatriation flights to bring our
customers safely back home to their loved ones.
Adding to its win at the 2020 Putra Brand Awards, Malaysia Airline was
also recently recognized at the HR Excellence Awards, receiving two gold awards
for HR Leader of the Year and Excellence in Workplace Culture as well as
landing a silver award for Excellence in Digital Transformation. Malaysia
Airlines also received a 4-star rating from Skytrax and a 7-star COVID-19
compliance rating from AirlineRatings.com.
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