Panorama Destination establishes Malaysian outfit

Panorama to sell cover Malaysia and Singapore from its new office

Indonesia-headquartered Panorama Destination will from April 1 officially commence its Malaysian operations, led by general manager Noor Ismail.

Based in Kuala Lumpur, the Panorama Destination Malaysia office will take care of FIT and group bookings for inbound leisure and incentive travel, covering both Malaysia and Singapore, revealed Noor.

Most recently head of sales and marketing at Malaysian DMC Asian Overland Services Tours & Travel, Noor will report directly to Panorama Destination’s CEO Renato Domini.

Noor further shared that Panorama’s Malaysian outfit will include teams for operations and logistics, data management and product development, while Noor himself will take care of sales and business development for the time being.

Overall, operations in Malaysia will be kept lean, with a team of 10 full-time staff by the end of the year, Noor said.

“We have started responding to enquiries and bookings for this summer, mainly from markets in Europe, South Africa, India and regional neighbours. We have received positive interest for FIT bookings for Kuala Lumpur, Penang, Sabah, Sarawak and Singapore,” Noor told TTG Asia.

On top of “classic products” such as round trips combining Kuala Lumpur, Cameron Highlands, Penang, Langkawi and Borneo Island, the DMC will also offer experiential travel focused on multi-destination trips combining Malaysia, Indonesia and Thailand.

“We are also capable of cross-selling and cross-referral among our offices,” added Noor.

Part of Panorama Leisure Group, Panorama Destination was founded in 1999, while the group itself was established in 1972.

In addition to the new office in Malaysia, Panorama Destination opened its first office in Thailand last year and also acquired a Singapore company to launch Panorama Destination Singapore.

-TTG Asia.