Shopping centre intends to surprise and delight its Middle Eastern shoppers

Middle Eastern tourists to Malaysia have found a favourite shopping destination in Pavilion KL that ensures a personalised experience.

At the recent 1Malaysia Mega Sale Carnival launch at Pavilion KL, the mall’s marketing director Kung Suan Ai said it was part of their proactive efforts to provide an engaging experience to tourists by putting together a calendar of activities that aims to both surprise and delight. “We will feature a team of welcome dancers performing the 1Malaysia Dance to introduce visitors to the many flavours of our rich culture and heritage. In addition to various activities, we have stepped up our efforts in providing friendly, personalised, value-added services, one of which includes an Arabic-speaking concierge.

Culture fusion: The Pavilion KL 1Malaysia dancers posing with a Middle Eastern visitor (third from left).

“Our aim is to promote Malaysia as a top-of-mind tourist destination through these efforts,” explained Kung. Mohamed Mohamud Mohamed from the United Arab Emirates (UAE), Pavilion KL’s Arabic-speaking concierge said, “The services we provide allow visitors to save time and energy. They can spend their time more effectively and efficiently, enjoying more quality time with their families.”

The 1Malaysia dance performance is a 30-minute show made up of dances and music from Malay, Chinese, Indian and Sabah and Sarawak heritage. This fusion of various dances displays a symphony that is unique to Malaysia, showcasing the nation’s rich melting pot of cultural flavours.

The dance will be performed at Pavilion KL’s Bukit Bintang entrance against the backdrop of its Liuli Crystal Fountain at 6pm on weekends until July 15. The 1Malaysia Dance, Mega Sale offers and personalised services are just a few highlights at Pavilion KL in conjunction with 1MMSC. Through a joint campaign with Tourism Malaysia, each tourist can also enjoy a free Travel Gift Set for accumulated purchases of RM500 and above.

The arrival of Middle Eastern tourists in Malaysia has seen tremendous growth in the last few years, recording 229,000 Arab visitors to Malaysia in 2010, from 200,000 recorded in 2009 (Source: Tourism Ministry) . A majority of these visits are recorded during the 1MMSC period as they continue to be attracted by the shopping scene in Malaysia.

The 1Malaysia Mega Sale Carnival was launched by Tourism Minister Datuk Seri Dr Ng Yen Yen recently and will end on Sept 4, 2012. For details, call 03 2118 8833 or check real-time updates on Facebook @ http://www.facebook.com/PavilionKL or Twitter at @Pavilion_KL.

-thestar online.