SAMARKAND 13 June 2025 - Tourism Malaysia is enhancing its Visit
Malaysia 2026 (VM2026) promotional campaign in Uzbekistan through strategic
tourism seminars and business-to-business (B2B) sessions in Tashkent and
Samarkand, taking place on 11 and 13 June 2025, respectively.
The initiative is to strengthen ties with the Uzbek travel trade
partners and showcase Malaysia’s unique, diverse tourism offerings to this
growing market in Central Asia, in collaboration with Malaysia Inbound Chinese
Association (MICA) and Uzbekistan Airways, with representatives from Malaysia’s
Islamic Tourism Centre (ITC).
The B2B sessions feature Malaysian sellers from MICA who are
accredited with the ITC’s Muslim-Friendly Tourism and Hospitality Assurance and
Recognition (MFAR), with the participation of Muslim-friendly tourism product
providers, including operators of Islamic cruises and hoteliers offering
Shariah-compliant services, presenting customised travel packages for the
Central Asian market.
-Tourism Malaysia.
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